IrresistiBubble

Usually while waiting for the bus I give the Bus stand Ads a casual glance, maybe a few seconds more when something interesting, but the other day a quite bright Aero ad caught my eye and asked me to press any button.

Feeling alittle stupid, I pressed one of the three circles, what came next were a series of a few questions with 3 options. So I went on to answer, to find out how irresistibubble I am. I have to say it was the most interesting three minute wait for the bus. 

When I got my latest project brief I was confused with how a digital experience should be, but now I can see its along the lines of what aero has done, because those three minutes were definitely a digital experience, and now I really want to try the new aero caramel. I love the way the traditional bus stand advert has been transformed into a cheesy quiz, both things in everyday life I would ignore, but aero seemed to have joined both to make it an interesting experience. And just in case your wonder I'm 95% IrresistiBubble.